Marc Logman holds a Ph.D. degree in applied economics and has an extensive experience in executive training. He is the developer of the logical management methodology . He has written many international articles and has received an International Award in 2008 from SAVE International for best paper on value engineering. Moreover, he is the author of textbooks about Marketing Planning and Entrepreneurial Marketing.
-Entrepreneurial marketing (English textbook). A guide for startups and companies with growth ambitions: http://bit.ly/yBRofe
-Marketing voor ondernemers (Nl. talig boek). Een gids voor starters en bedrijven met groeiambities: http://bit.ly/zOblCX
-Marketingplan (Nl.talig boek). Een stapsgewijs model met checklists, tools en tips: http://bit.ly/zn6Hqq
His logical management principles have not only been used in companies (see http://bit.ly/YU1oas) , but have been commented and integrated by others in international academic research as well (for instance in the domain of brand management).
- Excerpt from PhD Thesis F. Guzman “Brand Building Towards Social Values: Associating to Public Goods” (ESADE Business school) http://bit.ly/Pkum9W
- Abstract from article Vel & Suhail in Marketing Review, "The branding framework behind Modhesh" http://bit.ly/SPQWXr
He likes interaction with the business world.
See example: question raised about the "role of a business model" at MIT webinar "How can marketers have more influence?" (go to minute 41 of following video to see how experts reacted)
IN ONE SENTENCE: A "BUSINESS ORIENTED" ACADEMIC (IN THAT ORDER)
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