LOGICAL MANAGEMENT BLOG                                  Over het logisch managen van marketing en andere business problemen                                                         

INHOUD: PRINCIPES EN PRAKTIJKVOORBEELDEN 

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A common practice is to present consumers with multiple options that offer different levels of quality and price. Sometimes a "decoy" option (even almost never sold) is included, whose sole purpose is to give customers an incentive to buy the alternative that is most lucrative for the company. For example, an extreme option (better than best) is...

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